InMail should be the perfect way to contact candidates, shouldn’t it? You have all of the candidate’s information laid out before you and they have the ability to quickly see yours. It’s the career domain, so recruitment communication makes perfect sense, even between strangers.

So why aren’t InMails more effective?

InMail response rates of 15 to 20% can be normal (if not better than most). Despite their unimpressive results, it would be a waste to write off their capability. Recruiting trends are always shifting, so let’s consider the lowly LinkedIn InMail and how you can increase your response rates with them.

Improve your InMail responses in 3…2…1…


 

There are plenty of downsides to InMail that lead to the poor average response rates. Everything from candidates not checking their notifications to candidates being overwhelmed with offers (many of which are irrelevant to their goals or skills). Just as crafting the perfect cold email is an art, so is your introductory InMail.

It’s best to follow three steps.

1) Keep it simple

It’s best to avoid mentioning too many specifics of the new position in the first InMail that you send. You’re looking to start a conversation. It’s fine to link to more information, so the candidate can do more research if they’re interested. Just keep your message short, sweet and to the point.

NOTE: Try including a compliment that highlights the fact that you did your part and researched their skills and experiences. You can say something like, “Your three years with Company XYZ stood out to me, since my client is looking for someone with that particular experience.”

2) Lead with a question

Ask the candidate about one of their projects, their skills, interests, or opinion on an industry topic. While this may not be the fastest way to close a role, it is likely to elicit a response – giving you the opportunity to build a relationship with the candidate.

3) Focus on the subject

A strong subject line must interest your candidate. The trick is crafting a tailored subject line that piques your candidate’s interest, makes them laugh, or presents an offer. If you can’t grab their attention, your InMail will just be another message quickly moved to the trash.

LinkedIn InMail Examples


 

Now let’s take a look at some LinkedIn InMail examples that you can use to speed up your outreach and increase your responses.

InMails to Attract Engineers

1)

Subject Line:

Ruby on Rails or Python?

Body:

Hi {candidate name},

I’m currently recruiting for {company name}, and they’re putting together an engineering team to launch their new {product, site, feature}.

This is a perfect opportunity to bring your industry knowledge and the tools that you love onboard to a new team!

Would you be interested?

{Your Signature}

2)

Subject Line:

Thanks for your work on {site/ app/ tool}!

Body:

Hi {candidate name},

I noticed that you worked on {site/ app/ tool}, and I have to say, I’m a huge fan! I love the {mention specifics about the particular project to show that you’re familiar with it}.

I’m a recruiter with {your company} and would love to hear about your favorite aspects of that project to see if one of our current roles would allow you to do more of what you love.

Sincerely,

{Your Signature}

3)

Subject Line:

Looking forward to Rails 5.2? {insert any project that they have collaborated on using GitHub}

Body:

Hey {candidate name},

I saw the work you put into Rails 5.1 on GitHub and couldn’t help reaching out! You are such a responsive and dedicated contributor that I couldn’t help but think about what a great addition you would make to our engineering team.

Dedicated and creative engineers are exactly what we’re looking for at {company name} and I’d love to take a few minutes to talk about your role and where you’d like to be in the next few years.

Thanks for your time,

{Your Signature}

InMails to Attract IT Pros

4)

Subject Line:

Have you tried turning it off and on again? {reference a meme or article found on one of their social sites}

Body:

Hi {candidate name},

First of all, I love that IT Crowd meme you posted on Twitter! While I was there I noticed that you went to {insert school name or certification course} and was really impressed! I know a few people who have gone through that program, including {insert mutual connection’s name}, and know how tough it can be.

I’m currently recruiting for {company name}, and they’re growing their IT crew and are looking for highly trained, creative new teammates.

Do you have time for a call Tuesday afternoon?

Best,

{Your Signature}

5)

Subject Line:

Have you tried the new {piece of tech mentioned on social site ex. latest phone, VR tech, gaming console}

Body:

Hey {candidate name},

I’m a recruiter with {company name} and was checking out your {name social site} when I noticed that you were interested in {piece of tech}. I’ve been following {company name} progress on it and was wondering if you’ve had a chance to try it out?

If you’re free for a call next Wednesday, I’d love to hear what someone with your credentials and background {name a few} has to say about it, and talk to you about {company name} open role if you’re interested.

Thanks!

{Your Signature}

6)

Subject Line:

What’s the best way to {ask a question pertaining to an article or post that they authored}

Body:

Hi {candidate name},

My name is {your name} and I came across your article on {insert article’s topic ex. VPNs} and was really impressed by your authority on the subject and knowledge of {insert an article detail here}.

I’m a recruiter with {company name}, and we would love to have someone with so much experience on our team. Here’s some information on our company {insert link to article or careers page}. If you think we’d be a good fit, let me know when you’re free for a call.

Thanks for your time,

{Your Signature}

InMails to Attract Healthcare Professionals

7)

Subject Line:

Not sure if you’ve seen this…

Body:

Hello {candidate name},

I noticed that you follow {company} page on {Facebook, Twitter, social site}. I’m not sure if you’ve heard, but we’re currently looking for a new {job title}.

If you’re interested in learning more about the position, please don’t hesitate to reach out!

{Your Signature}

8)

Subject Line:

Will you be at {organization’s next event}?

Body:

Hi {candidate name},

I noticed that you volunteered with {medical organization’s name} and was wondering if you’d be interested in joining us full time?

My name is {your name} and I’m a recruiter with {organization’s name}. We’re looking for experienced and empathetic {job title} and with your experience and volunteer work with us, I think you’d make a wonderful addition to the team!

I’ll be at our next volunteer event, but can also be reached at {your contact information}.

9)

Subject Line:

Have you tried {new restaurant or cafe}, yet?

Body:

Hi {candidate name},

My name is {your name} and I’m a recruiter for {company name}. I was on your LinkedIn profile and noticed that you were a bit of a foodie, and I couldn’t help but wonder if you’d tried {restaurant name}.

If you have time for a coffee; maybe we could meet, grab a bite and talk about our open {job title} position.

Look forward to meeting you!

{Your Signature}

InMails to Attract Data Scientists, Statisticians, and Number Pros

10)

Subject Line:

Congrats on your graduation!

Body:

Hi {candidate name},

I’m a recruiter for {company name} and was really impressed by your internship experience with {list a few roles here}!

I know that you’ll be graduating soon (congrats!) and wanted to reach out to see if you would like any help as you begin your job search? If you have any questions about the process, or would just like someone to proofread your resume, let me know!

Cheers!

{Your Signature}

11)

Subject Line:

1 Innovative Team + Award Winning Tech = ….

Body:

Hello {candidate name},

I noticed all of your great recommendations from coworkers and couldn’t help but reach out!

I’m recruiting for a {position title} and know that the team would love having someone with your background in {mention a key point} work with them. Aside from a great team, we also have {mention a perk, new software or program}.

Here’s my contact information if you’re interested in learning more.

{Your Signature}

12)

Subject Line:

Gearing up for tax season?

Body:

Hi {candidate name},

I was wondering how you fared last tax season? I know it can be a hectic time for {accountants, CPAs, …}!

At {company name}, we hate to see our accountants get burnt out during this season and have {list perks, benefits} in place to make sure that late nights and working weekends during tax season are a thing of the past for our team!

Here’ my contact information {insert contact info} if you’re interested in learning more about our team – feel free to get in touch!

Start with InMail, finish with anything


Contacting candidates successfully will always be a challenge. You have to have the right message, for the right job, at the right time, for the right candidate. That’s a lot that has to go right!

However, it’s still a great time to be sourcing. Once you do earn those well-deserved responses, you have a wide array of mediums to continue your conversations. Whether you improve your InMail results or simply contact candidates by email or phone with the info you discover on LinkedIn, your ability to source still comes down to you, the recruiter.

We hope these InMail templates help!